Coaching to Success

Our business is your success

Neil Nutburn

Who is to be held accountable these days?

In recent years, I have noticed an increase of living in a blameless society. Everywhere you look you see painted yellow lines indicating where you can or cannot walk! Signs warning of hot liquids in coffee cups! Political correctness left to run riot and when it comes to reprimanding someone, we are on a different subject all together.

Common sense appears to have been pushed to one side and replaced by other people being held accountable for the action or direction of an individual through strict, unbendable ruling. We appear less and less to be able to do what our gut tells us is right. We live by signs telling us there may be issues with taking control ourselves. But this is counterproductive to the way we, as humans, progress.

I have written many a feature about Leadership qualities but accountability should be about individuals owning and being accountable for their own actions without always having to be told or guided.

In coaching, we use the Circle of Concern vs Circle of Influence model. Particularly around confidence building and being held accountable for our own actions.

With the latter being placed inside the former. Showing that if we allow concern to be the dominant factor, then our influence is diminished. However, if we take charge of our situation, our influence will flourish having an effect on lowering levels of concern.

Studies show the most effective organisations are those where individuals/teams feel like they have influence and influence can only be brought about by a sense of being held accountable.

That said, let us now look at how best to hold people accountable for their own actions, or, better yet, give them control over decisions to have accountability which gives them empowerment. We have an acronym for this, D.I.R.E.C.T.

(D)Direction – Set a clear vision and the direction a person should follow. Ambiguity has no place as this leads to ownership falling in someone else’s lap. If people are given too many points to head towards, the likelihood is they will never achieve any, well, not to their full potential.

(I)Integrity – Work to an environment of integrity over ass covering! By this I mean that if a task hasn’t been achieved, do not first look to reprimand but establish the reasons behind how it has been managed. Accountability rises as a result of developing courage to tell the truth rather than simply what the other person may want to hear.

(R)Results – Offer clear definition of what you or the organisation requires. In sales, this may be a given target to achieve. In production it may be the number of Gizwots per week etc. With regards HOW they get there or the means by which they deliver, an element of autonomy needs to be given too.

(E)Expertise – Being given the skills to do a job is paramount to individuals becoming accountable. If there is confusion, lack of understanding or support, then people will not feel accountable as they do not have the expertise to carry out the task. Training, coaching, or teaching people the skills they require gives confidence to handle the responsibility of becoming accountable.

(C)Communicate – “Assumptions are unopened windows that foolish birds fly into, and their broken bodies are evidence gathered too late.” (Bryan Davis). Without clear communication, assumption’s tentacles reach out and take hold. As a leader, insure people know what they are accountable for and establish two way communications to alleviate any queries or doubts as to what is required.

(T)Trust – As a leader, consider how staff look to you. Insure your motives are clear so no questions need be raised. Reward efforts, not just the achievements. Refrain from taking advantage of people, easy done when someone consistently out performs others! And give credit where credit is due, ie don’t take someone else’s but raise them up, it will also reflect well on you. These do not necessarily represent accountability but they do represent trust which enables the other factors to flourish.

This is but the start to developing a sense of accountability. Another great tool to help improve ownership is coaching which helps individuals become accountable as we address the barriers to succeeding. Establish the best way to handle it and formulate an action plan to achieve the objective. All the way along the path is to be clear and focused on the end. Whether you attempt to coach people internally or bring an expert in, coaching helps build the confidence to handle accountability.

If you are looking to go beyond this first level and wish to improve levels of accountability, contact Neil on 07761 187238 or email neil@coachingtosuccess.co.uk where you’ll be assured a warm welcome to discuss how we can help. You’ll get a better understanding of Neil too by watching our interview video at https://youtu.be/RvCwOL4hPco

Let’s be clear about how to communicate…

Clear communication can be the bane of working days if not carried out correctly. In this day and age we have so many means to communicate but all too often we find haste makes waste. So as to avoid making fundamental mistakes in getting your message across, consider the following tips to help you get the most out of your communications…

In times gone by, a letter dropping on our doormat used to be received with emotional attachment. It may be good news or bad but either way, someone had spent time to write to you. It would be read front to back and maybe re-read with the inevitable answer being drafted and posted.

Today’s supersonic highway of communication means we can send a message to Australia and the receiver will have it within milliseconds. Speed now takes over from accuracy or content and the content is what makes the message clear.

Do you find yourself receiving information or talking to people finding that it is unclear what they are trying to communicate? And what of yourself, are you finding the speed of life means your message is sometimes rushed. This being followed by elements of frustration as the recipient does not appear to grasp what you wish to relay.

It may not always be that they do not comprehend what is being said. It may simply be that we are not explaining ourselves clearly. With that in mind, here are our tips towards formulating your message(s):

Communicate clearly:

  • Make it clear, well-structured, polite and easy to understand (use straightforward terminology)
  • Two ears and one mouth, use in that order! Listen to what is being said and paraphrase your understanding
  • Utilise all channels insuring the message has been distributed accordingly (Verbal, Email, Message, Telephone, Presentation, Meetings)

Timely and Accurate:

  • Remove any ambiguity, accuracy is paramount
  • Emphasise levels of importance or urgency. Remove any doubt or misunderstanding
  • Keep concise but containing the correct level of detail
  • Consider the most effective time to deliver the communication
  • Assess when best to repeat/update

Approachability:

  • Openly share information
  • Be open to questions, ideas and approach
  • Allow others to express their views and show a genuine interest
  • Change manner and terminology of delivery if recipient doesn’t initially grasp it (speaking slower or louder doesn’t work – it is often the delivery that doesn’t resonate rather than information not being understood)

Negativity:

  • Refrain from use of inappropriate language, beratement or tone
  • Use positive affirmations over negative ones
  • Actively listen to what others have to say without dismissing before they begin
  • Do not portray yourself as too busy or unapproachable
  • Desist from over embellishing or dramatizing negative facts
  • Avoid giving bad news inappropriately (e.g. using email, social media or text to give negative feedback to an individual)

The key is to keep your message clear, simple, informative, timely and without any prejudice.

Having no clear guidance, people read into what is in front of them in their own way. It depends on their mood, what mind set they are in. Without clarity, ambiguity takes control and that can lead people down a dark path that may not have even been considered.

We help organisations and individuals such as yourself to insure the message being delivered remains focused with a positive outcome. Start the first step by contacting Neil on 07761 187238 or email neil@coachingtosuccess.co.uk where you’ll be assured a warm welcome to discuss how we can help. You’ll get a better understanding of Neil too by watching our interview video at https://youtu.be/RvCwOL4hPco

Decision making made easy…

Things used to be quite simple when it came to decision making. Take purchasing cars for example, how much money do I have? New or second hand? What make, usually a small selection of manufactures. Finally what model?

In the 1970s the top ten cars were Ford Cortina, Ford Escort, Morris Marina, Mini, Vauxhall Viva, Austin Allegro (All-agro as my wife calls them having had one as a first car!), Ford Capri, Austin 1100, Ford Granada and the Hillman/Chrysler Avenger and these were prominent as new/second hand cars in the 80s too.

Top selling car in the UK at the moment is the Ford Fiesta but there are 11 models within the Fiesta banner. On top of that, all the variations of stereos, Sat-Nav, colours etc just compound the decision further. Ford’s tag line is “A good dilemma to have…” but is it?

Our options used to be simpler when it came to purchases but this has now become so confusing and it does not stop there. Decision making then flows out to home, family, work with the endless we have.

A good way for decision making is to know what your starting boundaries are. For example, our TV is on the blink so we’re looking for a new one. Its position in relation to viewing distance means a 43” set would be ideal, however, surely a 55” would be better? NO! There’s science behind this and not being a scientist, I’m inclined to go with those who are in the know.

Next is to decide if it needs to connect to the Wi-Fi as a smart TV and any other details pertaining to what we want from it … and only then did the search begin with narrowing it down to a choice of 3 sets. Now that is an easier decision to make.

The ‘Decision Tree’ is another tool that helps and especially so in business. Where you find yourself following the options and going through the process.

This follows a YES/NO process. For every question you ask, you travel a Yes/No path which in turn leads to another question which might be as simple as “Does this resolve your situation”, if YES, then “what is the conclusion”, if NO then further avenues of exploration are required. Note though, some Yes or No questions may in turn join another question already answered but as a result of the new path you took, the answer may be different.

This format may lead you to ask and answer more questions than you originally started with but through exploration, these questions may well raise the subconscious thought processes which were unknowingly holding you back.

Although not conducive to creating a final decision, a tool that helps you lay down everything you have to work with is the Spider Diagram where you take the principal subject matter (ie Business Growth) and from this you draw a line each reaching out to the subgroups (ie Marketing, Client Base, Sales, Finances, Competition etc) then each of these subgroups push out to what makes it up (ie Marketing: Demographics, Social Media, Strategies, Pricing, Promotion, Feedback…)

Once it is out of our heads and down on paper/screen, they are no longer vying for position enabling us to see them more clearly. From this, we can make decisions easier as we have a bigger overall view (much like getting a TV where you can see all of the screen comfortably, but I will not harp on about that, lol) that in turn enables us to focus on specific areas rather than all at the same time.

Throughout all of this, the underlining element is questions. Before you can make a decision, questions need to be asked and at Coaching to Success, this is what we do best. Incisive questioning cuts through all the layers and gets to the root areas for decision making.

If this is something you wish for yourself or your team, make the first decisive decision and contact Neil on 07761 187238 or email neil@coachingtosuccess.co.uk where you’ll be assured a warm welcome to discuss how we can help. You’ll get a better understanding of Neil too by watching our interview video at https://youtu.be/RvCwOL4hPco

 Let’s take elevator speeches up a few levels!

It’s suggested that the origins of the elevator speech came from Hollywood when people would bombard producers with scripts but needed to convince them to not only read them but to set up a meeting. It is also reported as an urban myth but, nonetheless, the sentiment is valid.

Having only seconds to ‘reel’ them in (OK, bad filming pun) the message had to be concise but also exciting to draw the producer’s attention.

To this day, nothing has changed but with the increased pressure of all the social media channels, TV, visual and audio that we are continually subjected to, the barriers against success keep rising.

Here are my tips on how to create a powerful pitch that cuts through the waffle and points you in the right direction of grabbing your particular Target’s attention.

What’s the objective? First and foremost, know what you are looking to achieve. Is it to inform, ie about your organisation’s technical prowess, a new product you have developed, to set up a meeting?

What’s your solution? Inform them what it is that you do. Portray it as a solution and not simply a fact. Eg “I’m a business coach and help companies to move forward” is weak and too generalised. “I’m a gap analysis – by discovering where you are and where you want to be. We analyse and close the gaps through coaching” helps the person relate to how I may be able to help them. What problems does the person you are with have? How will your business/service address this?

What’s your USP? For those who have heard of this but unsure what it is, USP = Unique Selling Proposition. A great example: “M&Ms. The milk chocolate melts in your mouth, not in your hand” states a USP and is also memorable. Either yours or your businesses’ USP should make you stand out from your rivals focusing your target’s attention without being too ‘technical’. Show benefit and be memorable.

Ask, don’t tell! All too often we are so excited about our service that we absorb in ‘tell’ and forget to ‘ask’. So engage with open ended questions starting with the W’s (What.. Where.. Why..) and throw in some How’s for good measure. Eg. “How does your organisation handle the continued development of the existing workforce?” which in turn reflects on your specialist area, coaching and training as in my case here.

If you do ask a closed question, know you do it with a follow up ‘open’ question. Eg. To continue my above example, “Unlike others who simply level out, does your organisation look for staff to continually develop?”. In this case, the question is somewhat loaded but you’re looking for the right answer to then ask the open question straight away.

Wrap it up. Prepare your presentation chronologically, as with the above, and should ideally be between 30-60 secs long maximum. Any more and it then comes across as a pitch, any less and their interest will not be captured. It has to be compelling yet swift.

The three R’s. Quite simply, rehearse, Rehearse and REHEARSE. If you have more than one elevator speech, and we highly recommended this as you never who you may encounter, insure you rehearse these too.

This is not necessarily the easiest thing to get right but with more practice, it becomes easier and Coaching to Success are here to help you achieve the desired results and the motivation to see it through.

For further information, call the elevator to our floor, contact Neil on 07761 187238 or email neil@coachingtosuccess.co.uk where you’ll be assured a warm welcome to discuss how we can help. You’ll get a better understanding of Neil too by watching our interview video at https://youtu.be/RvCwOL4hPco

Pleased to Present a Perfect Presentation

From Pink Floyd’s song, Learning to Fly, a chorus line has “Tongue tied and twisted…” which got me thinking about how we can become when doing presentations. Especially in front of those we are not familiar with. With that in mind, this week’s feature will help you look at the different aspects of managing the ideal presentation.

Often presentations are in front of decision makers. Whether these be executives that take your information on to the rest of their teams or a buyer that you are looking to convince that your product is better than someone else’s. I have made some horrendous mistakes from juggling change in my trouser pockets (I’ll leave that image to form!) to arriving late and having equipment that didn’t work as expected. Learning from those mistakes led me to offering this feature to help or remind you of those pitfalls we need to overcome to ace your next presentation.

  • Be succinct – In today’s climate, brevity is the ‘key’ and timing the ‘oil’ to make things run smooth. Refrain from turning up late, or on time if there is equipment like projectors to connect with as “Why won’t this connect” will not sit well with your audience (been there! Not a good place as panic can start to set in).

Introductions are a common place part of the presentation but make sure it is relevant to what you are discussing and not a biography of your working career.

Get to the main point of the presentation within 1 minute. Any more and the person or group you are presenting to will start to have questions raising in their heads and quite quickly, the whole presentation is derailed.

  • Solutions not problems – “The market is down in this area”, “Couriers seem unreliable these days”, “There seems to be too many regulations”, “We need more staff” are problems to overcome but the person(s) you are in front of are not necessarily concerned about those, they are looking forward not back. This can potentially be someone else’s problem to deal with, they are focused on the future.

They are looking to defeat competitors, set long term goals and actions so sell solutions or better still, sell the problems that they will encounter and how YOU or your product, will help them. Promote to their emotional attachment and not the data.

  • Sell the vision – There are numerous sayings around ‘facts tell, stories sell’ and although best not to use this in a presentation, consider the fact that what people buy is solutions to THEIR problems, not (well, not initially) the product.

If you sell the product, then the first conscious thought is “what are the features” followed quickly by “how much” and then “we’ll get back to you” enabling them to take the ‘data’ and find alternative prices/sources.

The attention should be centred on how you can help them achieve their immediate situation or better still, their three, five or ten year plan.

Promote the successes you have experienced. People have seen technology, full of high specs with an armoury of facts and figures fail. They, like you, will also have seen success grow exponentially like the game ‘Candy Crush’ that grew without any high specification. People trust their guts over any data, use stories of how you have helped others (Customers and even competitors!) and how they benefited from your services.

Continually ask “Would this prove beneficial to you” and once the nodding of agreement commences, only then should you start on features and then price. This will be less important as long as you are not way too expensive or, come to that, cheap.

  • Drop any fear – In coaching, we often ask ”what’s the worst that could happen?” meaning, in this instance, that you may not win the contract etc. Yes, this may cause problems to finances but never fear the people you are addressing.

Executives or people in power often appear to enjoy deflating the motivation of even those who are there to help them out. It is a power thing, great, let them feel all powerful but you have the tool(s) to actually alleviate the fears that THEY currently have.

This may seem ludicrous on initial appearance but people with responsibilities have the power to make wise decisions but equally costly mistakes that may well affect their career objectives. Don’t fear them but assess what their fears may be and promote the solution.

  • R and RRR – At coaching to success, we believe the R’s are the answer. Firstly, Research. Know what you are promoting and what the BENEFITS are to your audience, not the data. Therefore research into what ails them, what keeps them awake at nights. The three R’s are the key to presentation… rehearse, Rehearse and REHEARSE. Make the presentation fluid and seamless as possible. This conveys confidence and people buy into confidence.

Coaching to success look to positive outcomes and help clients to impart clear, interesting and beneficial presentations. The above will help you start but should you be looking to make that killer delivery then contact Neil on 07761 187238 or email neil@coachingtosuccess.co.uk where you’ll be assured a warm welcome to discuss how we can help. You’ll get a better understanding of Neil too by watching our interview video at https://youtu.be/RvCwOL4hPco