Coaching to Success

Our business is your success

Beliefs

Stand out and promote ‘Your Personal’ brand!

Understanding the importance of ‘Branding’ is crucial. Not just a logo but what it stands for. The stones in Coaching to Success are about taking steps (that get bigger and stronger) to reach your goal and will be found on all their correspondence.

On a personal level, look at your LinkedIn/Twitter/Facebook profiles. What IS your branding? Your recognisable trait?

Question… how do you want to be thought of when your name is brought up in conversation? Are you the go-to person, knowledgeable in your own field of expertise? The vivacious up-lifter or motivator? The studious completer? You will have a ‘brand’. Consider how promoting your personal brand will obtain a great ROI whether it be looking for a career, or standing out from others.

Now you have started thinking of yourself as a brand, how do we go about promoting it?

  • Study – Get to really know your industry or subject. Become the expert. Immerse yourself in all the latest updates as well as current matters. Sounds obvious but often people get to a level and stop!
  • Match taking with giving! Be a humble expert. Build working relationships with others where you can give equally as much as taking. Stephen Covey refers to this as Win:Win, an expression we have all heard, meaning to allow the other party to contribute which accordingly encourages them to speak favourably of you adding value to your brand.
  • Avoid camouflage – Be seen, refrain from hiding behind an office door or computer monitor. Attend networks and industry conferences. Open Social Media channels so others can see you and comment. Write features (like this) about your area of knowledge. Paint your picture for all to see and soon your style will stand out.
  • Align your brand with existing strong examples – This isn’t to say copy, but associate with established brands who emit similar beliefs to your own, e.g. “GoPro: Helps people capture and share their lives”, “Marriot Hotels: Quiet luxury. Crafted experiences. Intuitive service.” and how can you associate who you are to them?
  • Be charitable – Whether this means your time or finance. People remember selfless acts adding immense value in the eyes of others. There is no shame in marketing this on your social media or web sites either.

This is not only a start on a road of self-awareness allowing you to recognise how each of us have ‘branding’ but also understanding how you go about enhancing it. Once you truly get to know how people see you, you can then look to market the qualities you wish to be made more visible, enabling others who may not know you that well (or at all), to seek an association with you.

Coaching to Success know how to dig deep and help you extract what makes you stand out from others, to look for that USP. When you are ready to create your own Brand to compete with the best and stand out from the rest, contact Neil to discuss how he can help by emailing neil.nutburn@coachingtosuccess.co.uk or 07761 187238.

And why not get a feel for this person’s branding style by checking out our short ‘interview’ video at https://youtu.be/RvCwOL4hPco

Avoid making ‘Goal Setting’ mistakes…

In this day and age of ‘too much to do’, how often do we set off with the best intentions only to find time flies past. We start off well with apparent progress. We feel good about the progress and what lies ahead but then…

We neglect to look back at previous successes. Motivation wains and before we know it, we convince ourselves that it probably will not work anyway!

Don’t worry if this sounds all too familiar, I too used to fall foul to procrastination or setting unrealistic goals. Having learned by my own mistakes and concentrating on what obstacles are in the way of us achieving our end objective, I felt this was too important to keep to myself so happily share some of the findings with you now.

Error 1: Unrealistic Goals

Having worked in sales and being set unrealistic targets, I can really relate to this. The acronym SMART(ER) Goal Setting should never be underestimated.

Let your imagination go and allow doubt to have a say but not to rule! Once you have set a goal, step back and assess the facts to check that it is achievable and in the set time frame. Remember, “A dream is but a dream but a goal is a dream with a deadline!”.

For example, my wife decided to Walk-the-Walk (26ml through London at night in aid of breast cancer research). She did not wake up on the morning of the event and think to herself “I’ll do that”. It took months of training to obtain the right level and as a result she achieved it within her time frame.

SMART(ER) goal settings focus on being Specific, Measurable, Attainable, Relevant, and Time-bound and recent additions include Evaluate and Re-adjust.

Error 2: Underestimating Time

Time and valuation seem to constantly occur as being underestimated. Looking at time, think back on previous projects. How many were rushed at the end or not completed within the time frame at all?

This is one of the killers to motivation.

Look to use tools such as ‘scheduled’ to-do lists. Allocating time for the goal or parts therein. Consider project planning tools such as ‘Tasks’ in Outlook or search the web for ‘Top 10 best project management software’ to see what is appropriate.

And always, ALWAYS allow extra time in your estimate to allow for unknowns and/or setbacks.

Error 3: Not reviewing

Unless the goal is so simplistic that it does not require breaking into segments, ‘Evaluate’ where you are along the given path and then making relevant ‘Readjustments’ (See ER above in SMARTER) is tantamount to signing off failure.

If still on target, celebrate the success. The reward does not need to be high (I like to treat myself to a decent coffee and half hour break to enjoy it once these blogs have been completed) but treat yourself, acknowledge yours or the team’s success.

If not, re-adjust so the end can still be met.

Error 4: Too many goals

Once we start it is so easy to keep going with the ideas and goals but there are still only 25 hours in a day (or, so one of my ex-bosses used to believe!). Time-Management is a misdemeanour as you can’t manage time (unless you are Dr.Who) but manage what you have to do, in the time before you.

If there are many aspects to the overall goal, I use the Wheel of Progress which is a great tool to compartmentalise each section. Contact me if you wish to talk about this.

Simply, consider the ‘R’ in SMART and be realistic in what you can achieve. Success relies on quality not quantity and achievement of a few things at a time.

Error 5: Too few areas

In as much as it is important not to set too many goals, it is equally important to make sure there is a range of goals.

Doing ‘fun’ objectives that bring you joy are important to offset those ‘tasks’ that are necessary within your work goals that may not be that interesting or enjoyable.

This can be important elements to the Wheel of Progress mentioned earlier.

Error 6: Setting Negative goals

No one does this intentionally but all too often we set negative goals that affect our belief in our abilities to achieve them.

For example, to improve work life balance, refrain from setting “stop staying behind at work” to “leave work by XXX and spend more time with YYY)

Negative goals suggest we have to give something up. Look to reframe them with a ‘Positive’ outcome which becomes a more desirable objective.

Error 7: Depreciating failures

Really? I need to look and appreciate my failings?

No matter how focused you are on the outcome, reaching every goal is not always possible. With the confidence to accept this, it becomes possible to learn from them.

Each of the above areas need to be considered and worked on when setting goals/objectives.

It is not easy to give honest views of what we can achieve in the time we have due to other influencing pressures but to achieve them, all too often you need to find that strength to be truthful not only to yourself but the task ahead and the realistic time frame.

At Coaching to Success, Neil specialises in helping individuals or teams to set realistic goals and then support them through the challenges ahead to insure they are met. If you or those around you could benefit from a one-to-one with Neil to see how he can help, contact him by emailing neil.nutburn@coachingtosuccess.co.uk or 07761 187238 to discuss how Coaching to Success can help you.

And why not get a feel for the person by checking out our short ‘interview’ video at https://youtu.be/RvCwOL4hPco

Perseverance … The key to Success (Part 2of2)

In our last feature, we looked at working hard, responsibilities, preparation, being original and those voices of doubt created by our own minds. This feature will continue on that theme with the ultimate objective of giving you ideas on how to remain focused, to persevere and, ultimately, reach the final goal.

  1. Remain optimistic: There will always be knock-backs, so go forth knowing this. Unanticipated encounters or setbacks are there to be embraced as learning curves. I love using the story of Thomas Edison who was approached by a reporter along the lines of “How did it feel to fail 1,000 times?”, Edison replied, “I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.”. When you started, the idea was as bright as Edison’s light so don’t let the light go out. Take each step and find the positives. No matter how many times you may feel that you have failed, remember, all the greatest achievers have marched on regardless of adversities.
  2. Don’t run, walk: How many times did our parents or teachers tell us this? There’s no difference here either. As a business coach, I help individuals and businesses set steps to reach their next objective so no matter where we feel our business is, remove negative feelings of not reaching a goal when setting the next! I would suggest taking a little time out to see where you have come from and where you are now. Understand the journey and welcome the next challenges,
  3. “What else?”: Any of my clients who are reading this will know this is a favourite question of mine when we search for options or ideas. This will also apply to that list of phone calls that need to be made or the large project that needs breaking down, just do one more thing and stick at it for another half hour,
  4. HELP!: Don’t go it alone. Pull in work colleagues, friends, family that will help you on your journey. Network with positive people who believe in you. As a karate instructor, I find helping others to learn also improves my own understanding as I then need to know more to help them become better in the art. The full circle becomes self-perpetuating.
  5. Rest the mind: Earlier in my management career, I found a member of staff worked much better than others during the afternoon. I also begrudged the fact that they were the only one taking a lunch break in a fast paced, demanding environment. It soon dawned on me that I was an idiot for not seeing it. They TOOK A LUNCH BREAK! This not only fed their body with energy but also their mind got a chance to relax and let go of the morning’s pressure. So guess what, I actively encouraged staff to take time out. Beyond this, look at what you eat, your levels of exercise. Your hobbies outside of work. Take care of yourself by looking after body and mind.

Well there we have it, 10 steps to help you persevere towards your ultimate objective. Don’t lose hope and always push forward with a smile and determination.

To help you along that journey, to set the steps and offer not only the motivation but also a confidante and someone to hold you accountable, contact Neil, neil.nutburn@coachingtosuccess.co.uk or 07761 187238 to arrange a free consultation on how Coaching to Success can help you. Also, to get a feel for the person, check out our short ‘interview’ video at https://youtu.be/RvCwOL4hPco

Perseverance … The key to Success (Part 1of2)

 

Having recently presented to a group on how better to manage work in the available allotted time, someone commented on how they started actions but gave up when it didn’t reap the rewards. We then explored the fact that immediate results were expected which brought about this feature focusing on perseverance.

This is quite a deep subject matter. How can you discuss a subject that insures long term approaches are met in just a few words? To give it the attention it deserves, we will split this into two parts, with the intention that you can start focusing on the areas important to your success and then re-visit to finish importing the remaining ideas. You know, persevere with this!

How many times have we all started a project, only to give up fairly quickly? And here’s an interesting statistic, it is alleged that 91% of millennials or Generation Y (people born in the 1980s/90s) stay in a job for less than 3 years! They are more prone to move and find what they enjoy rather than sticking at things long term. Maybe from a leadership point of view, they feel undervalued or they simply aren’t scared to take the risk.

But one thing is for sure, all successful business people all have one thing in common, and that’s perseverance.

So let us take some tips from these experts and list some out here for us to look at.

  1. Obvious step 1 – Work intensely: Unless you have rich relatives or a windfall, the only way you will become financially successful is to work hard. Malcolm Gladwell popularized that 10,000 hours of practice can turn anyone into an expert. Now there is some disputing argument in the science world but nonetheless, practise and more practise is important.
  2. Take responsibility: We live in a blameless society. It is always somebody else’s fault why we didn’t get that job role or win the contract. Take responsibility. Learn from this as opposed to offsetting the negativity onto others. Go that extra mile and remain happy and focused.
  3. Preparation: Benjamin Franklin Quoted “By failing to prepare, you are preparing to fail”. As well as the bigger projects, start your day by planning ahead what you are looking to achieve by the end of it. Look at when you will check emails or social media posts. Understand their worth and if it doesn’t add value to what you need to do, turn them off.
  4. Originality: Don’t jump on the bandwagon as that ship has already sailed! How many more sayings could I use but you get the idea. I write for the Southern Echo so for other coaches, that slot has gone. Be different, Be creative, Be a risk taker and don’t imitate others. Learn from them by all means but don’t copy them.
  5. Mind chatter: some would say to avoid the negative thoughts, that voice of resistance but I happily encourage it with my clients as this creates opportunities to address potential barriers. There is a game we play called mind chatter which encourages ALL thoughts (imaginative, cautious, adventurous etc) to have internal dialogue in our heads but to recognise them and then give them names (such as Brother inspiration, Aunty reassurance, Mr. Ridiculous, My eccentric friend) and allow your mind to chat away with the ultimate aim of finding a realistic outcome.

That’s the first 5 of 10, look out for the next feature where we will look at the remaining five elements.

Neil Nutburn of Coaching to Success is renowned for his motivation and holding clients accountable for actions they agreed to carry out. If you would like to find out more about how he can help you persevere and reach your goal, contact him via neil.nutburn@coachingtosuccess.co.uk or 07761 187238 to arrange a free consultation on how Coaching to Success can help you. Also, to get a feel for the person, check out our short ‘interview’ video at https://youtu.be/RvCwOL4hPco

Finding that internal Motivator

I was recently asked to do a presentation for a group of business professionals based on the subject of improving the level of determination, or as we would refer to it ‘Motivation’.

Those who know me often comment on how motivated I am. Those who know me well will know this hasn’t always been the case. Pressures of work, those who influence moods, lack of direction are all contributing factors to how I was affected. In today’s climate, so many people, possibly including yourself or those you work with, also feel pressurised through work or personal issues.

How do we address this? Self-motivation is complex, but there are four main factors acting as the driving force behind the drop in motivation.

  • Confidence
  • Positive thinking
  • Focused and Tangible goal setting
  • Motivating environment

It is vital to consider all four to drive self-motivation forward.

CONFIDENCE

Exercises to help boost this:

  1. BREATHE: When you are nervous, you should not talk, but breathe until you calm down.
  2. GET A NOTEBOOK: Record all the positive items that you manage to do.
  3. BODY LANGUAGE: Eyes forward, back straight, keeping your head high.
  4. SET GOALS: If you do not have goals then how can you know where you are going. Set goals in every area of your life. Every area! Work, personal & social life, health and fitness, and every area that is important to you.
  5. EXPAND: One of the simplest confidence building exercises is to expand one’s knowledge area. Find the essential areas for work or home and improve your skillset at those.
  6. COMPLIMENT YOURSELF: Have you ever complimented yourself on a daily basis? If not, set about changing that.
  7. EXERCISE AT WORK: What skills do you have over others and with no effort? Find them. Admit to yourself that you have them, then commit to furthering these skills.
  8. SELF-HYPNOSIS: At night, as you feel sleepy, lie in your bed and repeat simple affirmations along the lines “I can do anything. Anything. Anything that I set my mind to do. There is no one and nothing that can stop me”

POSITIVE THINKING

All too often when feeling challenged, our minds slip into what we are fearful of and these negative thoughts feed themselves. Look to aspire towards positive objectives as opposed to the negative of having to ‘Give up’ something.

GOAL SETTING

Realise your goal/objective, write it down. Check through all the areas that may interfere, timescales, people etc. Consider ALL options, even the most ludicrous (they may eventually have a place)! Write down actions for selected options that will be most beneficial to act on now. Set a time to START each and a completion time. Be accountable to someone for each.

MOTIVATING ENVIRONMENT

Surround yourself with people and resources that will remind you of your goal. Which will, in turn, help with ‘internal’ motivation. Be careful not to rely on them. To begin, you probably will. As you get more comfortable, competent & confident, your self-motivation will mean you’ll rely on them less frequently.

That’s the skill of your business coach, to hold you accountable and create that belief in yourself that you can do something but this is backed by actions and plans, not simply the arm around your shoulder.

So if you are prepared to move forward and need help in the early days, then contact Neil, neil.nutburn@coachingtosuccess.co.uk or 07761 187238 to arrange a free consultation on how Coaching to Success can help you. Also, to get a feel for the person, check out our short ‘interview’ video at https://youtu.be/RvCwOL4hPco